For foreign suppliers

POBEDA stores are a chain of retail outlets offering competitive pricing!

The POBEDA chain of stores is a hard-discount format retail chain, which includes Food Depots
and Food Stores across four key districts of Russia: the Volga Federal District, the Southern Federal District, the Central Federal District, and the North Caucasian Federal District

For everyone who works in the Pobeda retail chain, the word “Pobeda”
and what it means to us is incredibly important. We’d like to share why
we’re so proud to work for a company with such a significant name

  • The word “Pobeda” has two meanings: victory and win.
  • Winning provides an extra boost of inspiration and motivation, helping you believe in your abilities and build resilience. It’s not just about the final result; it’s about the journey to get there as well. History is filled with examples of great victories that have endured through the ages as outstanding achievements. They remind us of the strength of the human spirit and that anything is possible if we don’t give up and continue moving forward.
  • Victory is triumph, success in the face of challenges, achieving a goal despite obstacles. 
And, of course, victory is a well-deserved reward for hard work. It inspires us to aim for new achievements.
Our goal

Our mission is to provide our customers with the lowest possible prices on a comprehensive range of food and everyday products through the «Every Day Low Price» (EDLP) strategy

Our customers

Our customers are of the utmost importance to us.
They appreciate value for money and engage
in intelligent shopping

POBEDA in numbers

years

in Food & Grocery Retail market

оver 700 stores

m

over 5.5 million kg of imported goods per year

m

shopping traffic reached over 14 million shoppers monthly

K

square meters of shopping capacity

over 13
exporting countries

Retail chain turnover

Our major shopper

Low and medium
income/ 500-650 USD
per month

30%with children,
mostly one child

13% have pets

43% of the family
has a car

Generally purchases
7 SKU

We focus on the expectations of two large segments

Shoppers who like to save money:

  • consumers who are committed to traditional
and functional principles of consumption;
  • promo experts.

Shoppers who have to save money:

  • low-income shoppers of all ages;
  • female shoppers: housewives who run the household
and dictate the feeding plan of the family
  • young shoppers who are necessary to optimize their costs.

Rating of FMCG chains

The POBEDA chain of stores is among the TOP-15 in terms of revenue according to INFOLine "Revenue of TOP-50 largest FMCG chains" for 2023.

The growth dynamics of the largest FMCG chains' retail facilities

POBEDA store chain outperforms its direct competitors according to INFOLine for seven months of 2024

Our products represented in many cities of Russia

POBEDA stores based in 374 urban areas and keep developing new territories.

Perm Territory

In Volga Federal District

3 stores

Astrakhan Region

Southern Federal District

3 stores

Kirov Region

Volga Federal District

1 stores

Tula Region

Central Federal District

14 stores

Nizhny Novgorod Region

Volga Federal District

3 stores

The Chuvash Republic

Volga Federal District

30 stores

The Republic of Tatarstan

Volga Federal District

46 stores

1 distribution center

Orenburg Region

Volga Federal District

16 stores

Samara region

Volga Federal District

94 stores

1 distribution center

Saratov region

Volga Federal District

43 stores

Ulyanovsk region

Volga Federal District

57 stores

1 distribution center

Penza Region

Volga Federal District

17 stores

The Republic of Mordovia

Volga Federal District

19 stores

The Republic of Bashkortostan

Volga Federal District

26 stores

Rostov region

Southern Federal District

40 stores

Stavropol Territory

North Caucasus Federal District

14 store

The Republic of Adygea

Southern Federal District

11 stores

1 distribution center

Kursk Region

Central Federal District

10 stores

Tambov region

Central Federal District

7 stores

Ryazan region

Central Federal District

12 stores

Moscow Region

Central Federal District

31 stores

Lipetsk Region

Central Federal District

18 stores

Voronezh Region

Central Federal District

29 stores

1 distribution center

Oryol Region

Central Federal District

9 stores

Belgorod Region

Central Federal District

11 stores

Bryansk Region

Central Federal District

5 stores

Volgograd Region

Southern Federal District

47 stores

1 distribution center

Krasnodar Territory

Southern Federal District

76 stores

Kaluga Region

Central Federal District

6 stores

The Mari El Republic

Volga Federal District

15 stores

Volga Federal District

0 stores

Vladimir Region

Central Federal District

4 stores

  • In Volga Federal District represented in 14 regions
  • In Central Federal District represented 11 regions
  • In Southern Federal District represented 5 regions
  • In North Caucasus Federal District 
represented in 1 region

Totally represented in 31 regions of Russian Federation

Product Range

Product assortment range of our retail chain includes all necessary products for everyday life: food, household cleaning products and chemicals, droggeries, housewares and household goods

Awards

Food
  • Canned Foods
  • Frozen fruits and vegetables
Fresh fruits
and vegetables
Non-Food
  • Household cleaning products and chemicals
  • Home Electric Appliances
  • Children’s items and toys
  • Personal hygiene products

Transport and warehouse logistics

Our network of logistics and warehouses centers allow us to distribute guaranteed delivery of goods on time and in planned quantities to all our retail outlets in the country

34 602 sqr.m.

Ulyanovsk city warehouse capacity is 34602 sqr.m.

8 300 sqr.m.

Voronezh city warehouse capacity is 8300 sqr.m.

10 000 sqr.m.

Adygea city warehouse capacity is 10 000 sqr.m.

10 000 sqr.m.

Volgograd city warehouse capacity is 10000 sqr.m.

8 242 sqr.m.

Naberezhnye Chelnycity warehouse capacity is 8242 sqr.m.

5 500 sqr.m.

Samara warehouse capacity is 5 500 sqr.m.

2 100 sqr.m.

Smyshlyaevka warehouse capacity is 2100 sqr.m.

Owned automotive equipment and trucks yard includes

304

units of trucks fleet

106

units of warehouse equipment

Company History

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

On February 2021, the first store opened in Ulyanovsk city. By the end of 2015 POBEDA Trading Company settled in four locations of the Volga Federal District: Ulyanovsk city, Samara city, Penza city and the Republic of Chuvashia with the chain of 18 stores.

In 2016, active development continues: doors are opened to customers in the Saratov and Orenburg regions, and by the end of the year there are already 44 stores in the chain.

In 2017 - 66 stores. Food warehouse POBEDA is welcomed by the republics of Tatarstan, Mari El and Mordovia.

In 2018, POBEDA enters the Central Federal District and opens its stores in the Moscow region and at the end of the year there are more than 90 stores.

In 2019, POBEDA opens its 100th store and adds 4 more new regions to its treasury: 2 in the Volga Federal District and 2 in the Central Federal District. At the end of the year, POBEDA already has 111 stores in 70 subjects of the Volga and Central Federal Districts.

In 2020, the first POBEDA store was opened in the Southern Federal District.

In 2021, another 123 stores were opened. The POBEDA food warehouse has appeared in 7 new regions: Kursk, Belgorod, Ryazan, Tula, Bryansk regions, the Republic of Adygea, Stavropol Territory.

Another 164 new POBEDA stores have been opened. The first stores appeared in the Volgograd region, 2 new logistics centers were opened.

180 new POBEDA stores were opened, the 500th anniversary store opened in Neftekamsk. At the end of the year, the POBEDA chain included more than 590 stores. Discounters appeared in three new regions: Perm Territory, Astrakhan Region and the Republic of Udmurtia. A new distribution center was opened in Naberezhnye Chelny. In total, the stores serve 5 logistics centers in Ulyanovsk, Voronezh, Krasnodar, Volgograd and Naberezhnye Chelny.

The plans for 2024 are not to rest on the successes achieved! New POBEDA food warehouses open weekly, helping thousands of customers in different parts of our country save their family budget.

The advantages and benefits of working with us include

We believe there are many advantages to be gained from working with us. These can be discussed in more detail according to the specific areas of cooperation, resources of both parties and objectives involved.

Cost and risk reduction

'Risk Diversification': we believe that our cooperation can help to diversify market risk, technology risk and policy risk, and enhance the ability to cope with uncertainty

Common Growth

In the process of partnership, we have the opportunity to learn and grow together, by working through problems and facing challenges as a team

Enhance competitiveness

'Enhancement of Innovation Capability': By combining the innovative thinking and technological strength of both parties, we can promote continuous innovation of products and services and enhance market competitiveness

Promote business growth

The cooperation is undoubtedly a significant driving force for both parties' businesses, particularly in terms of jointly exploring new market segments and customer needs. We believe that this cooperation will create more opportunities for business growth for both parties, and that it will also bring several concrete benefits

Enhanced synergies

'Process optimisation': During the course of our collaboration, we believe that both parties will be able to streamline their business processes, enhance operational efficiency and reduce any unnecessary expenditure.
'Cultural integration': the coming together of different cultures can provide an opportunity for innovative thinking and enhance the effectiveness of the partner's business relationship

Long-term co-operation and development

'Establishment of stable relationship': Long-term partnership helps to build trust and tacit understanding, laying the foundation for future in-depth cooperation.
'Common Development Goals': It would be beneficial to clearly define the vision and goals of cooperation between the two parties, and to jointly promote the success of the project to achieve a win-win situation

Contact Us

We look forward to hearing from you! Please contact us by email:
import.frov@pobeda-ul.ru - is for offers related
to the import of fresh fruits and vegetables
import@pobeda-ul.ru - is for offers related to the import
of FOOD and NON-FOOD categories

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