



For foreign suppliers
POBEDA stores are a chain of retail outlets offering competitive pricing!
The POBEDA chain of stores is a hard-discount format retail chain, which includes Food Depots and Food Stores across four key districts of Russia: the Volga Federal District, the Southern Federal District, the Central Federal District, and the North Caucasian Federal District
For everyone who works in the Pobeda retail chain, the word “Pobeda” and what it means to us is incredibly important. We’d like to share why we’re so proud to work for a company with such a significant name
- The word “Pobeda” has two meanings: victory and win.
- Winning provides an extra boost of inspiration and motivation, helping you believe in your abilities and build resilience. It’s not just about the final result; it’s about the journey to get there as well. History is filled with examples of great victories that have endured through the ages as outstanding achievements. They remind us of the strength of the human spirit and that anything is possible if we don’t give up and continue moving forward.
- Victory is triumph, success in the face of challenges, achieving a goal despite obstacles. And, of course, victory is a well-deserved reward for hard work. It inspires us to aim for new achievements.
Our goal

Our mission is to provide our customers with the lowest possible prices on a comprehensive range of food and everyday products through the «Every Day Low Price» (EDLP) strategy
Our customers

Our customers are of the utmost importance to us. They appreciate value for money and engage in intelligent shopping
POBEDA in numbers
in Food & Grocery Retail market
оver 700 stores
over 5.5 million kg of imported goods per year
shopping traffic reached over 14 million shoppers monthly
square meters of shopping capacity
over 13 exporting countries
Retail chain turnover
Our major shopper
Low and medium
income/ 500-650 USD
per month
30%with children,
mostly one child
13% have pets
43% of the family
has a car
Generally purchases
7 SKU
We focus on the expectations of two large segments
Shoppers who like to save money:
- consumers who are committed to traditional and functional principles of consumption;
- promo experts.
Shoppers who have to save money:
- low-income shoppers of all ages;
- female shoppers: housewives who run the household and dictate the feeding plan of the family
- young shoppers who are necessary to optimize their costs.
The growth dynamics of the largest FMCG chains' retail facilities
POBEDA store chain outperforms its direct competitors according to INFOLine for seven months of 2024
Our products represented in many cities of Russia
POBEDA stores based in 374 urban areas and keep developing new territories.
Perm Territory
In Volga Federal District
3 stores
Astrakhan Region
Southern Federal District
3 stores
Kirov Region
Volga Federal District
1 stores
Tula Region
Central Federal District
14 stores
Nizhny Novgorod Region
Volga Federal District
3 stores
The Chuvash Republic
Volga Federal District
30 stores
The Republic of Tatarstan
Volga Federal District
46 stores
1 distribution center
Orenburg Region
Volga Federal District
16 stores
Samara region
Volga Federal District
94 stores
1 distribution center
Saratov region
Volga Federal District
43 stores
Ulyanovsk region
Volga Federal District
57 stores
1 distribution center
Penza Region
Volga Federal District
17 stores
The Republic of Mordovia
Volga Federal District
19 stores
The Republic of Bashkortostan
Volga Federal District
26 stores
Rostov region
Southern Federal District
40 stores
Stavropol Territory
North Caucasus Federal District
14 store
The Republic of Adygea
Southern Federal District
11 stores
1 distribution center
Kursk Region
Central Federal District
10 stores
Tambov region
Central Federal District
7 stores
Ryazan region
Central Federal District
12 stores
Moscow Region
Central Federal District
31 stores
Lipetsk Region
Central Federal District
18 stores
Voronezh Region
Central Federal District
29 stores
1 distribution center
Oryol Region
Central Federal District
9 stores
Belgorod Region
Central Federal District
11 stores
Bryansk Region
Central Federal District
5 stores
Volgograd Region
Southern Federal District
47 stores
1 distribution center
Krasnodar Territory
Southern Federal District
76 stores
Kaluga Region
Central Federal District
6 stores
The Mari El Republic
Volga Federal District
15 stores
Volga Federal District
0 stores
Vladimir Region
Central Federal District
4 stores
- In Volga Federal District represented in 14 regions
- In Central Federal District represented 11 regions
- In Southern Federal District represented 5 regions
- In North Caucasus Federal District represented in 1 region
Totally represented in 31 regions of Russian Federation
Product Range
Product assortment range of our retail chain includes all necessary products for everyday life: food, household cleaning products and chemicals, droggeries, housewares and household goods
Our unique products
We are actively working in close partnership with foreign manufacturers and suppliers of raw materials to create our own brands of Food and Non-food exclusive products

SUN DROPS CANNED PEACH HALVES
IN LIGHT SYRUP 850ML

SUN DROPS CANNED PINEAPPLE SLICES
IN LIGHT SYRUP 565G

”FAMILY BARN” CANNED SLICED CHAMPIGNON MUSHROOM, 425ML

HOMU ELECTRIC METAL KETTLE 1.8L

HOMECARE POLYESTER SOFT POLAR
FLEECE BLANKET 160*200CM

CLEANLINESS LEAGUE ABSORBENT SPONGE PVA MOP WITH TELESCOPIC HANDLE 110CM
Awards
Food
- Canned Foods
- Frozen fruits and vegetables
Fresh fruits
and vegetables
Non-Food
- Household cleaning products and chemicals
- Home Electric Appliances
- Children’s items and toys
- Personal hygiene products
Transport and warehouse logistics
Our network of logistics and warehouses centers allow us to distribute guaranteed delivery of goods on time and in planned quantities to all our retail outlets in the country
Ulyanovsk city warehouse capacity is 34602 sqr.m.
Voronezh city warehouse capacity is 8300 sqr.m.
Adygea city warehouse capacity is 10 000 sqr.m.
Volgograd city warehouse capacity is 10000 sqr.m.
Naberezhnye Chelnycity warehouse capacity is 8242 sqr.m.
Samara warehouse capacity is 5 500 sqr.m.
Smyshlyaevka warehouse capacity is 2100 sqr.m.
Owned automotive equipment and trucks yard includes
units of trucks fleet
units of warehouse equipment
Company History
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
The advantages and benefits of working with us include
We believe there are many advantages to be gained from working with us. These can be discussed in more detail according to the specific areas of cooperation, resources of both parties and objectives involved.
Cost and risk reduction
'Risk Diversification': we believe that our cooperation can help to diversify market risk, technology risk and policy risk, and enhance the ability to cope with uncertainty
Common Growth
In the process of partnership, we have the opportunity to learn and grow together, by working through problems and facing challenges as a team
Enhance competitiveness
'Enhancement of Innovation Capability': By combining the innovative thinking and technological strength of both parties, we can promote continuous innovation of products and services and enhance market competitiveness
Promote business growth
The cooperation is undoubtedly a significant driving force for both parties' businesses, particularly in terms of jointly exploring new market segments and customer needs. We believe that this cooperation will create more opportunities for business growth for both parties, and that it will also bring several concrete benefits
Enhanced synergies
'Process optimisation': During the course of our collaboration, we believe that both parties will be able to streamline their business processes, enhance operational efficiency and reduce any unnecessary expenditure.
'Cultural integration': the coming together of different cultures can provide an opportunity for innovative thinking and enhance the effectiveness of the partner's business relationship
Long-term co-operation and development
'Establishment of stable relationship': Long-term partnership helps to build trust and tacit understanding, laying the foundation for future in-depth cooperation. 'Common Development Goals': It would be beneficial to clearly define the vision and goals of cooperation between the two parties, and to jointly promote the success of the project to achieve a win-win situation
Contact Us
We look forward to hearing from you! Please contact us by email:
import.frov@pobeda-ul.ru - is for offers related
to the import of fresh fruits and vegetables
import@pobeda-ul.ru - is for offers related to the import
of FOOD and NON-FOOD categories
Please complete the Company Profile Form and attach it to your email
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